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Learn the Kano Model, fast and simple! The Kano model was originally developed in the 80's by Professor Noriaki Kano to recognize different classification of customer needs. It provides insights into the dynamics of customer preferences and the thoroughness of their needs in order to ensure successful products and services. Although the model has many uses, the main application should be to proactively uncover and classify 3 main categories of needs and take action to effectively integrate all 3 types of these needs into your offerings (Products or Services).