SERP Window

SERP is the main place where SEO specialists spend their time. Here they search for new ideas. Here they find new competitors. SERPs represent the face of search engine algorithms in work. The main page of SERPAnalytics helps you to work with SERPs. It contains a comprehensive set of tools and useful features to analyse SEO & SEM techniques.

Contents

• 1. General
• 1.1 Preferences
• 1.2 Archived SERP
• 1.3 SERP Statistics
• 2. SEO Parameters
• 2.1 General
• 2.2 Preferences
• 3. Dynamics & Graphs
• 3.1 Position dynamics
• 3.2 Position Change Graph

General

Preferences

Preferences allow you to enable or disable SERP windows, to add SEO parameters, to choose SE results number. Change them on the fly.

Preferences are divided into two parts: SERP preferences and SEO parameters preferences.

Left preferences block allows you to change general search page settings. You can:

• change number of results per page for each SE to show on SERP page
• choose SERP windows to show on the right (read more about SERP windows in dedicated help section)
• choose what to highlight on the page (read more about highlights in dedicated help section)

The right preferences block is dedicated to SEO parameters. You can learn about it from the SEO parameters help section.

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Archived SERP

Click on the "Other dates" link to get the calendar with archived SERP pages. Sometimes we need to know, the past of the SERP.

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SERP Statistics

The Serp Statistics window gathers general information about the SERP, such as number of different hosts in results, number of different ip addresses sites are hosted on, average Page Rank value etc. Suimply try it.

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SEO Parameters

General

You can see a list of different SEO parameters for each search result below each position, and access to the appropriate services by clicking on it's acronyms.

• PR: Page Rank for the current page
• YL: Yahoo! Link - the number of results you'll receive by making "link:http://www.somesite.com/somefile.html" query in Yahoo! SE for the current page
• YLD: Yahoo! LinkDomain - the number of results you'll receive by executing "linkdomain:www.somesite.com" query in Yahoo! SE for the current page
• QR: Quantcast Rank for the current page
• WR: the most old date in Webarchive for the current domain
• Cl: number of clicks this site obtains from the given position with the given search query
• CE: (PPC Cost equivalent) Cost Equivalent. This value shows the money which the site would pay to Pay Per Click systems to get the same amount of traffic. It is equal to Cl multiplied to avg cost per click for the given query.
• GI: Google Index - the number of results you'll receive by executing "site:www.somesite.com" query in Google SE for the current page
• QT: Quantcast Traffic for the current page
• Forum: click this link to discuss the result in forum
• YD: Yahoo! Dir - number of occurances of the domain in Yahoo! Directory
• DZ: - number of occurances of the domain in DMOZ
• Whois: whois record for the current site.
• YI: Yahoo! Index - the number of results you'll receive by executing "site:www.somesite.com" query in Yahoo!
• MI: Bing Index - the number of results you'll receive by executing "site:www.geico.com" query in Bing
• CR: Compete Rank for the domain
• GCD: Google Cache Date for the current page

Preferences

You can divide SEO parameters into primary SEO parameters and secondary SEO parameters.

Primary SEO parameters are shown in a line below each search result on the serp page.

Secondary SEO parameters will be shown in a special blue block which appears when clicking on the arrow in the end of primary SEO parameters line.

You can customize the SEO parameters to show as primary or secondary through the preferences menu. You can access preferences block by clicking a link in the top right corner of the page.

SEO parameters preferences are located in the right preferences block.

You can choose one of the 4 values for each SEO parameter:

• primary: the current SEO parameter will be always shown on the main search page in the line below the position
• secondary: the current SEO parameter will be always shown in the drop-down block
• primary on demand: the current SEO parameter will not be automatically retrieved, there will be a clickable question-mark instead of it's value, so you can request its value
• secondary on demand: the current SEO parameter will not be automatically retrieved, there will be a clickable question-mark instead of it's value, so you can request its value

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Dynamics & Graphs

Position dynamics

SERPAnalytics gives you the ability to find out position dynamics for each site in the serp. You can see pictograms and (???) that illustrates position dynamics for the site in the serp for specific query on the left below the number of each search result. The pictograms mean:

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Position Change Graph

If you click on the position dynamics pictogram on the left below the site position number, you will see the detailed position dynamics graph for the current site. You are able to choose the period to be shown on the graph.

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