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Free knowledge, concepts and ideas about marketing and strategy., All marketing strategy is built on STP : Segmentation, Targeting, and Positioning., The strategy-making/strategy-implementing process consists of five interrelated managerial tasks., 12 Steps for New Product Development, A marketing strategy is composed of several interrelated elements. The first and most important is market selection: choosing the markets to be served. Product planning includes the specific products the company sells, the makeup of the product line, and the design of individual offerings in the line., The following article explores key components need to be included in designing an effective marketing plan. Product Performance Two to three paragraphs summarizing the product's performance relative to last year's plan, along with explanations of variances from the plan. Any research conducted on product performance or quality can be included in this section as well., A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market

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